01 — Brand Overview
The Zoteya Identity
Zoteya Salon is a luxury beauty destination where the art of transformation meets quiet opulence. The brand lives in the tension between darkness and gold — a confident, glamorous aesthetic that tells clients they are entering somewhere exceptional. Hair and lash services delivered with the precision and ceremony of couture.
The visual language is intimate, editorial, and aspirational. Every image should feel like it belongs in a luxury beauty magazine — polished, high-contrast, deeply feminine.
Glamorous
Polished
Editorial
Intimate
Transformative
Aspirational
Feminine
02 — Colour Palette
The Language of Luxury
Black is the foundation — it communicates authority and luxury without effort. Gold is the accent — warmth, reward, and celebration. Champagne is the breathing space — softness and femininity between the strong tones.
Black#080808Primary · Backgrounds
Gold#C9A96EPrimary Accent · CTAs
Champagne Light#E8D5B3Secondary Accent
Champagne#F5ECD9Backgrounds · Cards
Ivory White#FDFAF5Page background
03 — Typography System
Type That Commands Attention
Display / Hero Headlines — Cormorant Garamond Light 300
Where Beauty Becomes Art
Subheadings — Cormorant Garamond Italic
"Every strand, every lash — pure intention."
Body Copy — DM Sans Regular
Our stylists bring years of precision training to every appointment. Whether you're refreshing your colour or transforming your lashes, each treatment is tailored to enhance what makes you uniquely beautiful.
Labels / Navigation — DM Sans 500, tracked
Hair Services · Lash Bar · Book Now · Our Work
04 — Photography Direction
Beauty, Shot With Intention
Zoteya's photography lives in the dark gold world. Every image is deliberate — no casual snaps. The goal is to make every potential client think: I want to look like that. I want to feel like that. Think luxury beauty editorial, not everyday salon selfie.
💇♀️
After / Transformation
Final result, styled, lit dramatically
✨
Hair Detail — Texture
Close crop of waves, curls, shine, colour
👁️
Lash Close-Ups
Extreme macro, lash line in focus
💆♀️
Client in Chair
Relaxed, eyes closed, soft lighting
🪞
Salon Interior / Tools
Mirror, chair, tools — dark luxe setting
🎨
Colour Work
Colour bowls, foils, technique shots
05 — Photography Do's & Don'ts
The Standard Is Luxury
✓ Do This
- Dark studio backgrounds — black, deep charcoal, or gradient
- Ring light or rembrandt lighting on face/hair
- Hair styled and finished before shoot (shine spray, diffuse flyaways)
- Lash photos: natural light macro or ring flash, clean background
- Gold jewellery or accessories for context luxury cues
- Consistent skin tones across portfolio shots
- Subtle warm grade in post — add golden glow
- Vertical format portraits for service cards and social
✗ Avoid This
- Bathroom mirror selfies or casual phone shots
- Harsh overhead fluorescent lighting
- Cluttered backgrounds (countertops, products, signage)
- Unflattering angles — shoot from eye level or slightly above
- Oversaturated or Instagram-filter editing
- Cold blue or grey tones — always warm
- Client consent issues — always get written consent for before/after
- Blurry, shaky, or noisy low-light images
06 — Technical Specifications
Image Standards
Hero Background
1920 × 1080px minimum
Dark subject on dark bg · JPG · < 800KB
About Split Image
800 × 1000px
Portrait · Owner or team · Professional
Service Card Thumbnails
600 × 700px
Portrait preferred · Consistent crop
Gallery / Masonry Images
Mixed · Min 800px wide
Vary portrait/landscape for masonry flow
Format
JPG · WebP preferred
Compress to < 250KB per image for web
Colour Space
sRGB · Warm grade
Slight warm lift +5–10K in colour temp
07 — Website Image Swap Map
Every Slot, Every Spec
Replace each placeholder by finding the SWAP comment in zoteya-salon.html. All 15 image slots are marked with the exact photo type needed.
| # | Section | Image Subject | Dimensions | Priority |
|---|
| 1 | Hero Background |
Model with luxury blowout or lash transformation — dark moody background |
1920 × 1080 | Critical |
| 2 | About / Owner Image |
Owner or lead stylist — professional, confident, warm smile, dark background |
800 × 1000 | Critical |
| 3 | Service Tab — Hair (Card 1) |
Hair colour or highlights work — close-up, dramatic colour |
600 × 700 | High |
| 4 | Service Tab — Hair (Card 2) |
Blowout or keratin treatment — full hair, styled and shiny |
600 × 700 | High |
| 5 | Service Tab — Hair (Card 3) |
Braids, protective style, or creative styling |
600 × 700 | High |
| 6 | Service Tab — Lashes (Card 1) |
Classic lash extension close-up — extreme macro, lash line sharp |
600 × 700 | High |
| 7 | Service Tab — Lashes (Card 2) |
Volume or hybrid lashes — before/after comparison or full eye |
600 × 700 | High |
| 8 | Service Tab — Lashes (Card 3) |
Lash lift + tint — natural lash elevated, open-eye result |
600 × 700 | High |
| 9 | Gallery — Image 1 (Large) |
Signature before/after transformation — most striking result |
900 × 700 | High |
| 10 | Gallery — Image 2 |
Colour melt or balayage detail — texture and gradient visible |
500 × 700 | Medium |
| 11 | Gallery — Image 3 |
Client portrait — finished look, confident expression |
600 × 800 | Medium |
| 12 | Gallery — Image 4 |
Salon interior detail — mirror, chair, or styling tools arranged |
600 × 400 | Medium |
| 13 | Gallery — Image 5 |
Team photo or stylist at work |
600 × 400 | Medium |
| 14 | Gallery — Image 6 |
Lash macro or close-up detail — alternative angle |
600 × 400 | Low |
| 15 | Instagram Grid (×6) |
Any 6 images from @zoteyabeauty Instagram — download directly from your profile |
600 × 600 | Low |
08 — Copy Voice & Tone
Speak the Language of Beauty
Zoteya's copy is confident, feminine, and empowering. It speaks to women who invest in themselves — who understand that a great stylist is worth every cent. It never talks down, never rushes, never discounts. Every word should feel like a luxury consultation, not a sales pitch.
Voice Attributes
Empowering · Precise · Warm
Like a trusted stylist who knows you
Sentence Style
Short, confident, visual
Let the photography do the heavy lifting
Words to Use
Transform · Craft · Precision · Ritual
Elevate the service experience in language
Words to Avoid
Cheap · Promo · Quick · Budget
Never undercut the luxury positioning